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The planet is doomed, not because of governments, corporations, greed or selfishness.  Destruction is the result of our complacency.  Each of us believes that our personal contribution to the global problem is minuscule and inconsequential.


But what if we could all align behind the vision to save the planet, one micro-decision at a time?
Utopic? If you think so, read the book.

Latest news about the environment


There is no Planet B. So they put her plan A in motion.

After she sells her social media business for billions, 33-year-old entrepreneur Cecilia Stein takes on her biggest challenge yet: saving Planet Earth from destructive human intervention.
She joins forces with the renowned Cambridge professor of sustainability, Dr.Richard Bale, who for decades has been warning that human beings are ‘programmed’ to make decisions that are mathematically guaranteed to lead to their own extinction.
Together, they embark on a covert journey to do whatever it takes to save us from ourselves.  But will they cross the moral lines that define the very essence of human existence?  More importantly, should they?

Micro-Decisions for Mega-Impact


Eat less (and better) meat and dairy

You might be surprised to discover that farming animals is one of the biggest contributors to climate change.


Meat and dairy production causes 14.5% of planet-warming gases.


Rainforests are being felled to make way for soya, most of which is being used to feed factory-farmed pigs and poultry.


Learn more about eco-friendly eating by heading to the Friends of the Earth food pages, including their guide to better meat and dairy.


Avoid palm oil

Palm oil is cheap to cultivate, which is why it’s used in so many of the products we buy.


When David Attenborough recently returned to Indonesia he was shocked at how much forest had been replaced by oil-palm plantations.


12.5% of Southeast Asian forest has been destroyed to make way for palm oil and other commodities. The iconic orangutan lives in these forests. As its habitat disappears, so too does its chances of survival.


Discover palm-free products in the Friends of the Earth Ethical Consumer magazine.


Reduce food waste

That feeling you get when you throw food out. Not good, right?


Billions of tons of food goes to waste in the world every year. 


Stop the guilt trip. Discover easy tricks and recipes for making the most of your food with the experts at Love Food Hate Waste . And Friends of the Earth have got some tips to help you reduce your food waste, including waste-busting apps.


Buy less stuff or share and donate

Most of us could probably do with less stuff in our lives.


Unfortunately we’re hardwired to feel good about getting something new. Retailers feast on this weakness, tempting our pleasure receptors with upgrades and sales.


From cradle to grave, the stuff we buy has a big carbon footprint. Secondhand is a greener option.


Consider pooling resources with your neighbours so that you can share things like lawnmowers and power tools – you could even start a car pool.


Recycle and compost your waste

What has waste got to do with global warming?


The majority of our waste gets sent to landfill or burnt in incinerators. Both release planet-warming gases into the atmosphere.


It’s much better to recycle and compost. For example, 20 times more energy is used to make a new can than one from recycled sources.


Though buying less stuff or buying second-hand is even better.


Travel responsibly

Transport coughs out a large percentage of greenhouse gas emissions.


It’s also a major source of air pollution – linked to millions of deaths every year around the world. There are lots of ways to reduce your impact on the planet. Fly less long-haul, use public transport, walk or cycle and/or switch to an electric car. Even changing your driving habits could have a significant impact.


Put the brakes on climate chaos with these top tips by the Friends of the Earth.

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Do you have any comments about Single Spark or the book? We would love to hear from you.